Today I am going to share with you an interesting article I came across on picking a domain name. This article was written by Sam Harnett MSc mBCS of http://www.pixeko.com.
Your domain name should be descriptive of your business and easy for people to remember. Take the time to carefully consider your domain name and find will serve the long term needs of your business.
Why Should You Register Your Own Domain Name?
Register your domain name as soon as you decide upon the name of your internet business. The worst thing that can happen to you is for your domain name to be purchased by a competitor who gets wind of your business name and holds the domain for ransom! You can use a web address that your Internet server provides you, However this doesn't give the most professional impression. And what if your internet service provider changes the format in which their sub domains are issued and all you search engine optimization work is geared towards the old format? Having your own domain name allows you complete control over things like sub domains, domain forwarding and email addresses'.
It is worth spending a bit of money registering your own domain and paying to have it hosted. You will also receive email addresses that contain your domain name; this looks very professional and is a great advertisement for your site as your sites address will essentially be included with every email you send.
Make your domain name something easy for people to remember and not too complicated. It should be something people can type into their browser by memory. Therefore is should be as short as possible,
Choosing a Domain Name for Search Engines
Currently, search engines place high importance on the domain name asregard to keywords it contains. Therefore, using descriptive domain names like the above can help in achieving good rankings. Each word in your domain name should be hyphenated as this allows the search engine to differentiate between them.
However, don't place too much emphasis on search engine optimisation at the expense of confusing your customers.
Don't make your domain name too long, your customers wont be able to remember it. If you do decide to hyphenate your domain name, buy the same version of the domain name without hyphens, in case your customers forget the hyphens. You can have as many domain names as you like pointing to the same site, this is called domain parking.
For example: Imagine a company that sells luxury holidays in Spain.
I would buy luxury-spanish-hoidays.com and host my website on that domain. This helps search engines distinguish between the words.
I would also buy luxuryspanishholidays.com and forward it to the above domain. That way, if my customers forget the hyphens, they can still find my site.
In addition to purchasing the hyphenated and non-hyphenated versions of your domain name you may also want to purchase the various top level domains (.com, .net, .co.uk, .es) in order to protect your domain name from potential competition buying its variations in the hope of poaching your customers.
Choosing a Web Designer
A common mistake made by many new businesses as well as existing businesses looking to expand their business online is to hand responsibility for their web project off to a consultant or design firm without first making that they are qualified for the job and understand the requirements and expectations of the company they are working for.
Your web designer should have the chance to consult with all of your staff who will be involved in the maintenance of the website. You should also provide them with as much promotional material, press releases etc as possible in order to maximize their understanding of your business.
Use your designer only to convert the information to Web language, design the graphics and page layout, and create the necessary scripting for things like a user response form. Someone in-house or a volunteer should be able to make regular changes to the site without needing assistance of the web designer; therefore, the designer should create pages that allow these changes to happen easily.
What to look for in a Web Designer
Someone who
- If he or she is a professional, provides you with references of satisfied clients
- Provides you with examples of online work
- Is committed to carrying over your printed publications "style" into the Web site design
- Speaks in as non-technical terms as possible
- Is committed to creating a site that someone in-house or a volunteer can make regular changes to without needing assistance of the designer
- Is willing to work with staff and volunteers in the Web site development, listening to their wants and needs for the site
- Turns over ownership of all graphics created for the site to you
- Has a history of working with mission-based organizations, understanding such organization's limited resources, unique needs and community focus
- Understands how to make a site
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